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How we work

Flavour Logic is all about good taste.

 

With more than 20 years of experience in sensory evaluation and the food and beverage industry, I work with producers, suppliers and hospitality teams to improve product quality, strengthen sensory capability and support market success.

Whether you are refining an existing product, developing something new or building team confidence in tasting, I provide practical, structured and commercially focused solutions.

I’ve tasted just about everything from beer, wine and cider to spirits, olive oil, and more. I judge international food/drink competitions and consult with producers and suppliers of all sizes. 

Are you in the food and beverage industry?

My approach combines technical rigour with practical application, helping teams make confident, data-led decisions.

  • Product troubleshooting
  • Quality assurance
  • Good Manufacturing Practices
  • Continuous improvement tools
  • New product development support
Let's make the best food & drinks
Flavour Logic tasting workshop taste sour beer
Taste training workshop_sensory session with Flavour Logic

Need sensory or consumer evaluation services?

From early-stage development to market-ready products, I help you understand how your product performs and where to refine.

I design and facilitate:

  • Custom expert panels for independent analysis
  • Consumer acceptance and preference testing
  • Product benchmarking and competitor comparison
  • Sensory program development
  • Sensory analysis tools and scorecards e.g. shelf-life, discrimination
  • Structured tasting protocols
Let's boost your sensory performance

Want a team tasting experience?

I host interactive tasting experiences and training for industry, corporate and private groups across alcoholic and non-alcoholic beverages, olive oil and various foods.

Benefits of sensory training:

  • Build team connection and shared language around taste
  • Improve confidence in describing flavours
  • Better understand our human senses
  • Build product knowledge and enjoyment of food and drinks
  • Tailored hands-on exercises
Let's taste together
sensory training session beer black glasses
gin tasting workshop flavourlogic

Need marketing support?

Understanding sensory aspects or products and the consumer experience strengthens customer engagement and market success.

I support producers with:

  • Tasting note development and flavour language refinement
  • Enhance visitor experience through tasting experiences and guided flights at cellar doors and taprooms
  • Staff training to improve customer engagement 
  • Support for product development
  • Collaborate on events and festivals
Let's engage more consumers

Get in touch to explore how we can work or taste together.

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